This year, the firm Jimmy Choo is celebrating. 20 years of existence are many, and deserved a special date that both Sandra Choi -Creative Director of the brand, and niece of the famous sandal-, as Pierre Denis (CEO of the firm) think shocking actions that leave us all with their mouths open.
So coinciding with the New York Fashion Week, both took the opportunity to organize a very private party, which only invited a select group of clients and friends of the House among which the models were Amber Valletta, Jasmine Tookes, Lexi Boling, Milla Jovovich, Sasha Pivovarova, Taylor Hill, Xiao Wen Ju.
The cocktail was followed by a party that took place at the flagship brand has in the Meatpacking area. Upon arrival, guests had to pass through spectacular facilities made with pink, white and gray balloons made by the artist Robert Moy following an aesthetic brand very early 90s, which was when it was founded. Many were those who were encouraged to dance to the rhythm of the music, and enjoy the performance of the legendary artist’s live cam Mary J. Blige.
The event in question took place yesterday, and before dinner guests to it could see a video very visual and fun, signed by Theo Stanley under the artistic direction of Trey Laird, in which you can see the seven models not only posing for the new autumn-winter 2016-2017 campaign if not also rapping in the song “Girl Gang” playback of Leikeli47.
The lyrics of the song is to say something similar to:
“If you try to shut us up, we will show you what we are. And to leave the ranked thing, we’ll throw your door kicked…”.
I enjoy a lot of pure mix luxury y glamour by means of an impeccable staging – that allows us to see the latest models from collections of handbags, shoes, belts, sunglasses, and brand scarves worn by these spectacular top-models – with that song so sugar cane. The feeling is similar to when you see fashion editorials where models wear dresses of chiffon in the snow.
Sandra Choi explained that the message that have wanted to convey through this video is one reflection on the today’s women, dynamic, secure themselves and fun but, above all, able to live life on the basis of its own rules. What did you think? A mi me has rechiflado.